Intelligent services like Google, Siri, and Alexa are answering questions about your brand every day. They provide consumers with information, like your business locations, the people who work at those locations, the menus you offer, and the events you’re hosting — all directly from the search engine results page (SERP). They present this information to consumers by voice, through chatbots, and more.

These intelligent services are looking for information about your brand to power those rich experiences. And they’re looking for it in the same places that your customers are looking to find information about your brand — your website.

Unlike your customers, though, these intelligent services don’t care about the fonts you use, the your colors you choose, or the pictures you feature. What they do care about is your structured data. So you need to ensure that your website is structured in a way that these services can understand — in other words, you need to make sure your website speaks their language.

That language is schema. Schema.org is a collaborative community built to create and maintain this language with the purpose of facilitating structured data across the internet, on web pages, in email messages, and beyond.

Who Can Benefit From Schema Markup?

In theory, just about any business can benefit from Schema markup to gain traction and a competitive edge in the SERPs.

In local SEO, schema markup generates SERP display data that is specific to certain businesses that appear as entities across the SERPs.

Businesses like attorneys, doctors, restaurants, electronic repair shops, small eateries, sandwich shops, electronic sales locations, and more use schema markup to help generate rich snippets for their businesses.

What Does It Look Like?

The main content areas that we will focus on but not limited to:

• @type (Local Business works if your specific line of business is not represented, but ideally you’ll be as specific as you can be)
• image (banner type of image)
• telephone
• name (of company)
• logo (company logo)
• description (of your company and your offerings)
• openingHours (your hours of operations)
• url
• sameAs (this is a great place to list out the other social properties that support your business)
• geo (your longitude and latitude coordinates)
• contactPoint (the contact information for your point of contact)
• address (the physical address of your location)

We’ll create the schema markup for you, make sure it’s coded correctly with Google and place it on your website.